Hurtigruten
It is 2019 and Daniel Skjeldam faces a tough decision after having turned around Hurtigruten into a polar expedition cruise company. Should Hurtigruten continue its growth and expand into the warm waters of the Caribbean, Mediterranean and Pacific?
We recommend that Hurtigruten move into Warm Water Expeditions immediately, specifically the Mediterranean and Asia-Pacific regions, and that it works to bring new customers into this underserved market by providing its unique value proposition: a mid-luxury expedition cruise for active, eco-friendly consumers.